Slightly Over the Line?

Does this add seem just a tad bit over the line? I thought it did. I understand it's common to try and convince people they need to look better than they normally do, but most ads I see don't go as far as to call the person ugly over something they can't change! We don't want a culture where women are getting plastic surgery just to look like the picture do we? I don't know, perhaps that's just me nitpicking, but I just didn't like this ad.